PepsiCo and  Apple have teamed up to come up with an applicaton for I-Phone users.  It's called "amp up before you score" (with women) and it's designed to help guys score with women.  But is it another entertaining application or does this app send the wrong message to men about women?

Like anybody else, I can appreciate a good joke or even a bad joke that has potential.  But, what I don't appreciate are companies that say their product is being marketed towards adults (or those over 17 years old) but it really isn't.  In reality anyone can download it this "amp up before you score" app. The only safeguard PepsiCo has in place to prevent a young boy from downloading the app is a question about age. It further insults me to know that the only reason PepsiCo even has up the disclaimer is for legal purposes.  I also know that they are aware that people who are *not* of age are going to lie about their age (but I'm sure they know this even if they won't publically admit it).  

As for the man calling himself "The James" saying that these overreacting women need to smarten-up.  I read your instant message on the air because I know that you are not the only man (or person) who thinks that some are overreacting to this latest I-Phone application.  But anytime you want your product to have mass appeal--and PepsiCo does-- they must realize the product can't be thought to be in poor taste to a large portion of your target market.  Women drink Pepsi too--HELLO!   

A grown man may be able to know the difference between what is and what isn't a joke...but a young boy (teen) has many opinions still being formed.  He doesn't know his own body parts let alone a woman's.  This amp app might be funny to some, but this "amp up before you score" download can potentially lead some young men to the wrong conclusion.